Waitrose has revealed that has entered into a new product supply agreement with Kuwait-based supermarket group, City Centre.
Around one hundred Waitrose & Partners own label products are now available in all six City Centre stores, including selections from the Waitrose Duchy Organic, essential Waitrose, Waitrose & Partners Free From and Waitrose 1 ranges.
Waitrose said that it expects coffee and peanut butter to be among the most popular items with Kuwaiti shoppers, who will also be able to choose from its teas, coffees, confectionery, jams, cereals and a range of oils, soups, pastas and sauces.
The retailer stated that it was the first time its brand has been offered overseas since its ‘& Partners’ rebrand in September last year.
Waitrose & Partners head of B2B, Barry Delehanty, said: “We are proud that Waitrose & Partners continues to be recognised around the world for quality and this is an exciting opportunity to bring our products to a new audience.”
Nassir Nasser Alghanim, VP Director of Business Development at City Centre Kuwait added: “At City Centre, we strive to meet our customers’ wants and needs and today we are very thrilled to fulfill their aspirations by including exclusively under City Centre’s umbrella the premium food range of Waitrose & Partners.”
