After Asda revealed yesterday that its Christmas ads will feature singing star Michael Bublé, Waitrose and M&S Food have also turned to celebrities for their festive campaigns.
Waitrose first Christmas campaign with its new ad agency Saatchi & Saatchi is based around the tagline “It’s Time for the Good Stuff”, alongside its brand promise of “Food to Feel Good About”.
The ad was shot by acclaimed film director Autumn De Wildes, and features the song ‘Just Can’t Get Enough’ from Depeche Mode as the soundtrack. It centres around a number of relatable Christmas moments, with TV star Graham Norton making a cameo appearance.
Nathan Ansell, Waitrose Customer Director, said: “When it comes to Christmas, delicious food and drink play a central role in creating special moments for all the celebrations. We know that Christmas isn’t always smooth sailing, and there is bound to be a hiccup or two along the way. However, these inconveniences are always forgotten while you’re busy enjoying delicious food, surrounded by your loved ones and creating magical memories. And let’s face it, at Christmas it really is time for the good stuff, as when the food’s good, everything else is good.”
The TV and BVOD spot will be supported by OOH, print, radio, social and digital activity.
Meanwhile, M&S Food has stuck with last year’s festive Fairy exploration, named by Kantar as one of the most powerful Christmas ads of all retailers.
With the fairy again voiced by comedian Dawn French, the new ad also features the voices of Hollywood actors and Wrexham football club owners, Rob McElhenney and Ryan Reynolds.
Sharry Cramond, M&S Food Director of Marketing & Hospitality, said: “This year’s Christmas advertising campaign is possibly my favourite to date. Not only does it build on the unrivalled success of last year, it also introduces a sprinkle of Hollywood glamour with the addition of both Rob and Ryan”.
She added: “The warming tale is sure to tug on the heartstrings of the nation, whilst putting M&S Food at the heart – something we know our customers love. I mean, who doesn’t get the Christmas feels when they see M&S Food in all its glory on the big screen!”
