As budget-conscious increase increasingly seek ‘fakeaways’, Waitrose is expanding its premium No.1 Indian ready meal range, with seven new products across main meals, sides and snacks.
New products include Ruby Chicken Masala (£5.95), Slow Cook Beef Madras (£5.95), Keralan Fish Curry (£5.95), Gunpowder Potatoes (£3.50), Slow Cooked Black Dal (£3.50), Jewelled Pilau Rice (£3.50), and Chicken Tikka Samosa (£3.75).
The retailer noted that searches on its website for ‘Indian meal for 2’ and ‘Indian food’ are up 315% and 69% respectively compared to this time last month. And in the last week, searches on Waitrose.com have seen a rise of 81% for ‘Indian ready meals’, as shoppers increasingly seek ‘fakeaways’ that offer restaurant-quality food at home.
Manisha Kotecha, Waitrose product developer for Indian ready meals, commented: “Due to the growing appetite for gourmet ready meals, we have launched a premium Indian ready meal range at Waitrose, designed to allow customers to enjoy the flavours of this cuisine. Our products are made with quality ingredients and spices, focusing on taste and authenticity with every dish.”
