Waitrose is hoping to tap into the growing popularity of frozen food with the launch of a new range of premium ready meals.
Rolling out in May, the 24-strong range (see below) includes everything from classic pies to ramen noodles, using innovative cooking techniques such as sous vide and en papillote.
The move comes after Waitrose found searches for ‘Frozen Ready Meals’ on its grocery website were up by 500% compared to last year.
James Bennington, Product Developer at Waitrose & Partners, said: “In developing this range we wanted to make sure our customers were getting top quality ingredients and a range of flavours, textures and cooking techniques.
“We believe there is something for everyone in this range and by using our innovative freezing techniques it means we can offer extremely fresh produce, ready to cook straight to our customers.”
Products In the new Waitrose frozen range:
- Slow-cooked Beef and Ale Pie
- Chicken, Ham Hock and Leek Pie
- Roasted Vegetable and Goats Cheese Tart
- Aubergine and Butternut Squash Parmigiana
- Keralan Butternut Squash Curry
- Asian-inspired Beetroot and Aubergine Curry
- Slow-cooked Beef with Smoked Bacon and Chianti
- Slow-cooked Beef Madras
- Cottage Pie
- Chicken Breasts with Leeks, Creme Fraiche and White Wine
- Middle Eastern-inspired Chicken Pilaf
- Chicken Provençal
- Beef and Smoked Bacon Lasagne
- Creamy Haddock en Croûte
- Keralan Cod, Squid & King Prawn Curry
- Cod Fillet Provençal
- Cod fillet with Pea, Crème Fraîche and Mint
- Cod fillet with a White Wine, Garlic and Herb Butter
- Italian-inspired Slow-cooked Pork Belly
- King Prawn, Mussel and Clam Tagliatelle
- Clam, King Prawn and Mussel Cassoulet
- Ray Wings with Lemon Butter, Capers and Parsley
- King Prawn and Miso Ramen
- Chicken and Mushroom Ramen
