Waitrose has revealed that it recently expanded its partnership with IRI to enable it and its suppliers to gain clearer insights on brand performance and shopper behaviour.
IRI claims it will help the retailer improve its decision making by introducing the new Waitrose Customer Behaviour Portal. This allows suppliers access to a comprehensive view of their performance in Waitrose, and, as a result, both Waitrose and its suppliers will be able to use previously unavailable customer insights.
Jaime Silvester, Head of Loyalty & Gateway Solution at IRI, commented: “The power of IRI’s technology platform combined with our insights capability and our people will give Waitrose the ability to make quicker and better decisions that drive value for customers, Waitrose and its suppliers. IRI’s solution really is the next generation of sales insights, and we’re excited to partner with Waitrose.”
Clare Gough, Partner & Head of Insight from Waitrose & Partners, added: “We are delighted to cement our strategic relationship further with IRI, who have demonstrated that they are our partner of choice in the data analytics and insight market. By bringing this added depth and breadth of insight to Waitrose and Partners, and our suppliers, we are able to differentiate our range for the long-term benefit of customers.”
The Waitrose Customer Behaviour Portal is a technology platform, which offers easy-to-use self-service reporting on top of the in-memory IRI Liquid Data technology platform. Retailers can use the platform to get insight on the latest trends, promotional effectiveness, and pricing changes and strategies, with the aim of delivering growth for the retailer and its suppliers.
NAM Implications:
- A no-brainer in terms of improved ability to meet consumer needs…
- …begging the question of where that leaves suppliers that are not on board…
