GS1 UK has revealed that Waitrose & Partners has joined the likes of Tesco and Ocado in adopting productDNA, the industry-designed product data sharing platform that launched last year.
productDNA is hailed as a single catalogue of high-quality, independently-verified data that enables grocery retailers to have access to a single, trusted database in which suppliers can update product information. This helps streamline the process of listing new, branded product lines and updating product information on packaging.
Siobhan Bowie, partner and product programme supplier management lead at Waitrose, said: “productDNA is a great example of how the industry has come together for the benefit of our customers. It will ensure that product information is up to date so that customers can make informed purchasing decisions.
She added: “GS1 UK is the perfect partner to drive this initiative forward and we are looking forward to working more closely with GS1 UK to encourage adoption of productDNA across our supplier base.”
Gary Lynch, CEO at GS1 UK, said: “We are delighted that Waitrose has adopted productDNA. This gives us further proof that trusted product data is something of great importance to the wider retail industry.
“We are looking forward to working more closely with Waitrose over the coming months, helping spread the word about the benefits of productDNA to their suppliers.”
