Natural and organic foods retailer Whole Foods Market will roll out hundreds of leading brands to its offering across its seven London stores in the coming months as part of moves to widen its appeal.
The Amazon-owned retailer stated that the new products, including Cathedral City Cheddar, Weetabix, McVities Biscuits, Marmite, and Heinz Beanz, had all passed its quality food standards, which prohibit over 230 preservatives, flavours, colours, sweeteners and other ingredients commonly found in food.
Starting this month, over 180 new products will be available in the Whole Foods Market stores, with the number gradually increasing throughout 2024. The items will be “strategically priced so consumers can pick up essential items at a competitive price”.
Last year, Whole Foods Market started expanding its range of “value” and lowest-priced products in an effort to broaden its appeal during the cost of living crisis.
The move came after the UK division posted a pre-tax loss of £26.3m on turnover down 2.9% to £91.6m as squeezed consumers traded down from its traditionally premium offering.
Jade Hoai, director of purchasing and distribution at Whole Foods Market UK, commented: “We are constantly reviewing our offering at Whole Foods Market to ensure we are providing our customers the best experience possible.
“We want to ensure we remain a trusted location for shoppers to come and do their weekly shop, knowing that all products in-store have passed our rigorous quality standards.
“All products will be competitively priced with major retailers, allowing customers to come in-store and shop their favourite, household brands and still leave with a value-led basket of quality products.”
NAM Implications:
- Opportunities for ‘hundreds of leading brands’…
- The issue is how much will they extend their additional listings…
