A.F. Blakemore is tapping into the fast-growing plant-based food market by purchasing an online wholesaler and retailer called Vegan Store.
The SPAR wholesaler stated that the move will help diversify its portfolio of brands whilst adding a purely online division to the business.
A.F. Blakemore Commercial Managing Director Jerry Marwood commented: “The vegan or vegetarian lifestyle is predicted to be the choice of up to 25% of the British population by 2025. By acquiring Vegan Store we are adding a niche brand to our portfolio that we will be able to develop and grow in line with forecasted market growth.
“We now have access to some of the best vegan products in the world, such as Go Max Go candy bars and Vegg, but in addition, we can continue to create innovative new product development through Vegan Store’s Golden Crunch brand.”
As part of the agreement, Vegan Store founder Lisa Ruskin will be joining A.F. Blakemore in a consultative role to support the company’s future development.
Marwood added: “The Blakemore group operates across multiple channels, and we are excited to see the benefits that new vegan food and drink will bring to our diverse set of menus and ranges.
“New vegan products will present our SPAR stores, Philpotts stores and partners in retail, wholesale and foodservice with a fantastic opportunity to attract new customers, as well as to provide innovative alternatives for existing ones.”
Vegan Store was one of the UK’s first independent retailers of vegan products online. The business stocks vegan food, drink, healthcare and beauty products from countries around the world.
NAM Implications:
- Vegan addition to portfolio an obvious advantage for AFB
- But suppliers should not underestimate the added benefits of an online wholesale facility and expertise…
- Watch this space…
