Sugro UK, the buying and marketing group comprising over 90 independent wholesalers, has expanded its membership again with the addition of Jambo Supplies Ltd.
Jambo is based in Buckinghamshire and supplies a range of organic and branded non-food products to a customer base of cash & carries and delivered wholesalers. It will add £26m to Sugro’s existing buying power of over £2.5bn.
The collaboration will provide the wholesaler with access to Sugro’s product portfolio, marking a step towards Jambo Supplies’ plans to expand and enhance its inventory of confectionery, crisps & snacks, soft drinks, grocery, and toiletries products to cater to growing customer demand.
Meghnaben Patel, Director at Jambo Supplies, commented: “We are excited to become a part of Sugro UK and to collaborate with like-minded companies who share our dedication to excellence. This membership opens up a world of possibilities for us, enabling us to leverage collective expertise and resources to drive growth and deliver even greater value to our customers.”
Sugro’s Business Development Manager, Shruti Senapati, added: “We are delighted to welcome on board our newest member, Jambo Supplies Ltd. We are looking forward to working alongside them to achieve Jambo’s strategic objectives and to continue to grow in the future.”
NAM Implications:
- A welcome expansion of footprint for Jambo…
- …and a little extra buying muscle for Sugro.
- Neat!

