Bestway retailers have seen an average basket spend of £48 with home delivery app Jisp, which is a 500% increase in participating stores versus the industry average.
The numbers come in as a result of a full rollout with Bestway Wholesale that began in March, with more stores coming on board every week.
Jisp been working with Bestway since November 2020 to bring home delivery, click & collect and scan & go services to its retailers across the whole symbol group.
Julian Fisher, the CEO and Founder of Jisp, said: “We are delighted to see such positive results with our Bestway partners, and this is only the beginning! Our app on average delivers over 400% increase on basket spend and over 500% increase on items per basket, so, considering we are only a few months into our full rollout with Bestway, the numbers are already exceeding our expectations”.
Barry Thomas, the owner of BJ Thomas News in Doncaster and one of the early Bestway adopters of the technology, added: “By working with Jisp, Bestway has provided me the gateway to really engage with and attract more customers. Jisp has been the perfect partner to work with, the company has really gone above and beyond and helped me attract new customers each week through the Home Delivery and Click & Collect app.
“We are seeing an increase of sales by 500% compared to my usual basket spend of £9.65. With the continuous support of Bestway and Jisp, I’ve been able to launch campaigns and promote my new services, and now I can really see it paying off as orders are increasingly coming through!”
NAM Implications:
- Based on these initial results…
- …better to climb aboard now than play catchup later?
- i.e. find a way of integrating with this consumer demand via the retailers.
