Impulse and confectionery distributor Bobby’s has expanded its delivery service with the launch of the Bobby’s Brand Box.
The Brand Box is a new multi-brand delivery model giving independent retailers access to additional Bobby’s branded products and a wider range of popular, trend-led products.
Accessed via the rep, these will be in addition to those products already stocked on the van and all delivered to the store.
An increased range of Bobby’s branded products, including Blue Raspberry Bon Bons, Strawberry Dazzler Bites and Fast Food Gummies, will be included within the delivery service. Alongside these will be ranges from well-known brands, including Warheads, Bonds of London, Barratt, Vimto, and Sour Punch.
As well as the Bobby’s branded products being carried on the van, independent retailers will be able to order a range of additional products from Bobby’s and other big brands directly from their Bobby’s representative.
The products will be delivered to the store via DPD within two working days, allowing independents to remain stocked with leading confectionery brands, without having to drive to the nearest cash & carry. The products will arrive shelf-ready, and payment is handled through the regular Bobby’s rep.
The launch follows feedback from retailers keen to increase the range of products they stock and to have access to products that would normally be unavailable to them.
Marketing Manager for Bobby’s, Carmelina Mancini, said: “By launching the Bobby’s Brand Box, a new multi-brand delivery offering, we’re building on what we know already works for our retailers, face-to-face service and fast-selling stock, and giving them even more choice, flexibility, and convenience. We want to make life easier for busy store owners—bringing them the products they want, when they need them, in a really easy, straightforward way.
“The Brand Box will increase the offering to customers and allow them to take advantage of new product launches and bestselling ranges. There are around 17 brands added meaning lots of additional choice.
“This is about giving retailers a smarter, stress-free way to access more products their customers love. We’re backing independents with more flexibility, more choice, and more reasons for shoppers to keep visiting the stores.”
Bobby’s is part of the World of Sweets group of businesses and serves over 22,000 retailers across the UK.
