DCS Group, a leading distributor of health, beauty and household brands, has outlined how it has coped with unprecedented levels of demand during coronavirus outbreak, including two and a half months’ supply of Calpol being sold in the first week of lockdown.
In the latest TWC Soundbite (see below), Chief Commercial Officer Clare Bocking reveals that the business invested in an onsite tanker for Ethanol to maximise hand sanitizer production, and used data to convince brand owners of the need for increased volumes into the channel to cope with demand.
