Parfetts has appointed Steve Moore as its new Head of Retail to oversee the next phase of the wholesaler’s expansion of its symbol group.
He has joined Parfetts from Costcutter, where he was the Regional Business Director responsible for sales and recruitment. In his new role, Moore will manage a team of 25 business development managers across the North and Midlands.
Parfetts revealed that it is on target to hit 1,000 Go Local Symbol group members by the end of next year. It sees its ability to give members value by building its relationships with suppliers as an essential part of its service. It also recently launched The Local, a new off-licence focused fascia.
Commenting on his appointment, Moore said: “I’ve admired Parfetts focus on the customer and seen the growth it has driven. I’m pleased to be joining the team and look forward to working with our retailers to help them develop their businesses.”
Parfetts has made several board-level appointments in recent months to support its growth plans. These include Guy Swindell and Noel Robinson being named as joint Managing Directors (designate) from 1 June, taking up their full roles on 1 January 2022.
Swindell said: “Steve brings a wealth of experience to the role, and he will add significant value to our continued development and the operations of our retailers.”
The wholesaler is forecast to hit annual sales of over £550m by the end of June, up from £480m in the prior year.
