Sugro UK, the member-owned buying and marketing group comprising of over 90 independent wholesalers, has recruited Walsall-based firm, Freemans Confectionery Supplies.
Freemans Confectionery Supplies is an independent wholesaler and distributor of ambient food products. The family-run firm also operates a cash & carry depot in Bloxwich and is the sole appointed national distribution agents for the Huntley and Palmers range of biscuits.
Thomas Freeman, Director of Freemans Confectionery Supplies, said: “Freeman’s are a long-established 3rd generation family run business already supplying stocks across most of the UK, and since joining Sugro, we are confident that this will provide us the required range, pricing and support to achieve our growth objectives, adding the extra product ranges to complement our already large product portfolio of products to sell.
“Sugro have shown us that they work tirelessly for their members, which ultimately benefits everyone small or large with the growth of the group as a whole. We have had a great experience since joining recently and look forward to growing our business even further.”
Sugro’s Business Development Manager, Shruti Senapati, added: “We are absolutely delighted to welcome Freemans Confectionery Supplies Ltd to the group. We look forward to supporting the Freemans Confectionery Supplies Ltd team to achieve their ambitious plans for the future.”
Freemans Confectionery Supplies has added £20m to the group’s existing combined turnover of £1.9bn.
