Parfetts has revealed that its sales rose 4.7% to £634m over the year to 30 June 2023, as it continued with its investment plans and expanded its Go Local fascia to over 1,100 stores.
The increase comes after the cash & carry group focused on protecting retailer margins through an expanded promotional programme, including events like its annual Parfest.
Guy Swindell, joint managing director of Parfetts, commented: “We’ve placed our retailers at the heart of our business. As an employee-owned company, we can invest in creating great margins and providing a great experience whether you come into the depot or order online. As we continue to expand, we are seeking to aggressively grow our Go Local, Go Local Extra and The Local fascias. While our new depot in Birmingham has raised the bar for the industry and gives us a base to service the Midlands and M40 corridor.”
Parfetts saw record sales of over £21m in the week to 14 July thanks to Parfest, the company’s annual event for the convenience sector. Parfest 2023 saw all eight of its depots introduce a week of deals, free festival food, music and supplier activations. The week-long event was built around 500+ deals on over 1,000 products designed to help retailers increase margins.
Noel Robinson, joint managing director of Parfetts, said: “It’s essential that our retailers enjoy a best-in-class experience however they choose to do business with us. Parfetts has increased investment in its digital platforms and logistics to ensure our delivery offer is reliable and scaleable.
“Parfetts is seeing online orders grow, and they now account for 40% of our total sales. This has been achieved without a drop in cash and carry sales. Online allows us to extend our geographical reach and support more retailers.”
Parfetts noted that its eighth depot, which opened in Birmingham in March, has performed ahead of expectations.
