Jisp, the company behind the Scan & Save digital voucher scheme for independent convenience retailers, has launched what it claims is an industry-first loyalty and rewards platform for the wholesale channel.
It is based on Jisp’s existing Scan & Save app but has been re-engineered to be applied in a wholesale or cash & carry setting. Instead of shoppers scanning a barcode to activate a discount voucher and build loyalty rewards, a retailer would scan the wholesaler’s product case code to achieve the same outcome.
The company claims the platform will provide wholesalers with the opportunity to retain more of their customers’ spend by allowing them to access promotions and loyalty rewards through the app-based solution. It also allows brands a digital route for promotions to retailers.
“Following the huge success of Scan & Save, we’d been hearing from wholesalers across the globe about the need for a wholesale loyalty solution similar to our retail solution,” said Jisp Managing Director, Ilann Hepworth.
“Given the interest, we have created a version of the technology that works in a wholesaler-to-retailer environment, and much like our retail version, benefits all parties. Wholesalers receive a promotion and loyalty platform that drives footfall, sales and repeat visits. Retailers are rewarded with exclusive deals and loyalty rewards, and brands increase their opportunity to promote direct to retailers while gaining greater insights into how their product is moving.”
The company noted that the new wholesale loyalty platform will give retailers a reason to visit cash & carry outlets more regularly to redeem rewards, win prizes, and receive deals on products from brands.
