JJ Foodservice is looking to make it easier for its customers to find products at “affordable prices” with the launch of an own brand web page.
More than 40 brands and food categories developed in-house by JJ are visible on the page, including its best-selling Super Crisp Chips, Letsdough bakery, VIVAT water and more than 500 other food, drink, packaging, and cleaning products.
“We want to make it easier for our customers to find affordable, high-quality options against a backdrop of continuous price rises,” said Chief Product Officer, Sezer Ozkul.
“Working closely with manufacturers to source ingredients directly, helps JJ buyers to control costs. The result is consistent quality and flavours that you can only find at JJ Foodservice.”
More than a third of JJ’s total sales (36%) came from own-brand products in the financial year ending 31 March 2022, an increase of 20% from the same period the previous year.
“Our customers are recognising the savings they can make by shopping own-brand,” said Ozkul. “We are proud to be able to work with many of the world’s leading brands together with our own brands to be able to offer our customers a great choice.”
The new web page is being supported by a 20-week social media campaign, promoting a different own-brand family every week until February 2023.
