Having lost its usual customer base of restaurants and pubs due to the coronavirus lockdown, food and drink wholesaler JJ Foodservice is making progress in breaking into the consumer market.
The group recently launched a new ‘Household Essentials’ category on its website, which features more than 300 grocery items for consumers.
Just three weeks after launching its Next Day Home Delivery service, visits to the JJ Foodservice website have increased by 268% and the wholesaler has acquired more than 24,000 new household customers.
Chief Product Officer for JJ, Sezer Ozkul, said: “Many people are still struggling to get essential groceries from the larger supermarkets.
“Our team and industry have adapted overnight to deliver food to millions of homes, including to self-isolating, vulnerable and shielding communities.”
The new range includes individually-portioned steaks and smaller pack sizes for fruit and vegetables. Other household staples include bread, milk, cheese, toilet roll and a wider range of hand soaps.
“We have worked with our suppliers to quickly adapt our offer to be even more ‘family-friendly’ while fulfilling every delivery,” said Ozkul.
NAM Implications:
- A fundamental change for JJ Foodservice…
- …and moving fast gives them an edge over rivals that await a return to some version of ‘normal’.
- Fingers crossed.
