Glasgow-based wholesaler JW Filshill is strengthening its KeyStore business support team in the north of England with the appointment of Laurence Ward as Regional Development Manager for the east and north of Scotland.
Ward, who spent 12 years at Batleys in numerous roles, will report to Craig Brown, Chief Sales and Marketing Officer at JW Filshill, which is in the process of moving to its new purpose-built distribution centre at Westway Business Park near Glasgow Airport.
Brown commented: “His vast sales and operational experience will be an asset to Filshill when we are embarking on the next stage of our own business journey by relocating to our new depot.
“We are ambitious for the future and plan to grown the KeyStore estate by 10% in 2023 on the back of an increase in our operational capacity along with efficiency and productivity improvements. Laurence will play a key role in helping us achieve those ambitions.”
Ward added: “I’m hugely excited about the future, both for me and for Filshill, and it’s great to have joined the business at such an exciting and important time for such a long-established business that is prepared to invest in the future of our industry. It really is a fantastic opportunity.”
Pointing to the momentum that has seen Filshill grow its KeyStore estate over the last year, Brown said: “As more retailers choose KeyStore as the best solution for achieving increased profit and margin, it is important that we have committed individuals like Laurence working to stimulate growth for our brand and customers in a competitive convenience marketplace.”
