Pursuing climate actions and embracing sustainability are no longer a “nice to have” feel-good blanket as a company’s seeks to market itself to the world; they have to become core to operations. That is the verdict of John Curran, head of sustainability with Ireland’s largest grocery distributor, the Musgrave group.
Read the full article on the Irish Times website
NAM Implications:
- Key is acting, and being seen to act re climate change.
- Thereby adding appeal of company policy especially from the point of view of younger consumers.
- It follows that suppliers pursuing similar policies will appeal to Musgrage…
