Wholesaler Parfetts has secured its eighth depot in central Birmingham. The move is expected to create over 100 new jobs and support the expansion of its Go Local and The Local symbol groups across the West Midlands and beyond.
The 100,000 sq. ft. depot will launch later this year for independent retailers across the region.
Guy Swindell, joint managing director of Parfetts, commented: “Our eighth depot is an important milestone in the development of Parfetts and our symbol groups. It brings our employee-owned and value-led cash and carry model to the Midlands, which we believe will help to support independent retailers across the region.”
Noel Robinson, the other joint managing director of Parfetts, added: “We continue to invest in our offer with an award-winning symbol group, rapidly expanding own label offering and a value proposition designed to support retailer margins. We are excited to launch the depot later this year.”
Parfetts recently invested in a digital agency to support the development of its digital platforms to create a “best-in-class experience for retailers”. The wholesaler is aiming to mirror its depot experience online.
Parfetts existing seven depots are in Aintree, Anfield, Halifax, Middlesbrough, Sheffield, Somercotes and Stockport.
