Parfetts has appointed Richard Fleming as Head of Operations (West). He will be responsible for developing the delivered service from its Stockport, Aintree and Anfield depots and running the cash & carry operations.
Richard joins the business from Booker and will report to Andy Whitworth, Wholesale Director at Parfetts.
The group’s Go Local fascia has seen rapid growth over the last two years and now has over 1,000 retailers. The delivered service has helped Parfetts expand its reach into the Midlands, North Wales and the Scottish Borders over the last 12 months.
Whitworth commented: “Richard brings a wealth of experience to this new role. He joins the business at an exciting time as the Go Local and The Local Brands expand throughout the North West. Our delivered offer, which allows retailers to order up until midday for next day delivery, is proving hugely popular with new and existing customers.”
Fleming added: “I’m looking forward to working with the fantastic teams across the depots and meeting customers across the region. There is lots to shout about at Parfetts with fresh investment in our digital channels and logistics operations to ensure retailers receive a best in class service.”
