Parfetts is looking to capitalise on the current strong growth in own-label with plans to grow its range from 125 lines to around 150 by the end of 2024.
The wholesaler has already extended its existing range of bagged sweets, launching three Stix and three gummies variants, all price marked at £1. The new products sold out of the initial production in less than a month.
The launch of a new white bread SKU sold over 5,000 units in the first three weeks. While January saw the launch of a new wine range, Darwin’s Fox, which comes in three variants. The range has been in Parfetts depots for less than a week and sold 500 cases.
The wholesaler has also recently added tinned tomatoes, baked beans, baked goods, and several other key products to the range.
Jamie Ferguson, head of marketing at Parfetts, commented: “Consumers are still feeling the pinch, so it’s essential for retailers to provide value across key product lines. Parfetts is also working hard to optimise margins for retailers, and that’s why we are expanding our own-label range in 2024.
“We are also continuing our strategy of helping retailers make more margin by continuing our programme and scale of promotions across the year.”
