A new industry-wide study by insight company Lumina has placed wholesaler Parfetts top of the league in both promotions and the ease of use of its depots.
The research looked at the attitudes of 5,000 independent retailers across the UK. It placed Parfetts ahead of its competitors for the types of promotion, brands available to buy on promotion, types of products in the promotional plan, and special rebates.
Guy Swindell, Retail Director at Parfetts, commented: “The new study from Lumina is a great recognition of the hard work everyone at Parfetts has done to ensure our retailers have the support they need to trade effectively.”
Parfetts’ depot network also ranked first for the ease of finding products and ordering via the phone.
The wholesaler highlighted that it has been investing in improving the service it provides to its Go Local and retail club members. Over the last year, enhancements have been made to its cash & carry and delivered operations with new facilities and the extension of its Aintree and Sheffield depots to increase capacity for its delivered operation.
The investment programme is said to be helping attract new retailers with over 150 stores added to the Go Local symbol group in 2020, taking it to 650 in total.
NAM Implication:
- A no-brainer incentive in trying/switching wholesalers?
