Parfetts is supporting its expansion plans in the South West of England by appointing Duncan Jelfs as Regional Business Manager.
The move marks a “significant step” in strengthening the wholesaler’s symbol presence in the area with its banners such as Go Local, Go Local Extra, The Local, and the newly-launched forecourt and transient format, Shop & Go.
Jelfs has 38 years of experience in the retail and wholesale sectors, and joins Parfetts from Appleby Westward–Spar, where he held the position of Commercial Director. Before that, he was head of franchise at Bestway Retail, where he managed multiple accounts, including Bargain Booze, Co-op Franchise, and Costcutter.
Commenting on his new role, Jelfs said: “I have always thoroughly enjoyed working with independent retailers to help develop their stores, sales, and profit. I look forward to continuing this passion with Parfetts and building our presence in the South West. The employee-ownership model at Parfetts means they continue to invest back into their customers and their team. It’s a unique proposition in our industry, and we’re already seeing strong growth across the UK.”
Guy Swindell, joint managing director of Parfetts, added: “Duncan’s years of experience and proven track record in the retail and wholesale sectors make him a fantastic addition to our team. He offers retailers in the South West unrivalled knowledge, expertise, and enthusiasm, which will be invaluable in building relationships and expanding our presence in the region.”
