Parfetts has relaunched its on-trade range in order to offer “greater choice and industry-leading value” on licensed and catering deals.
The wholesaler’s new service will operate under ‘The Local’ brand and offers an expanded range of deals on wines, beers, spirits and mixers. It also provides exclusive catering deals on everything from coffee to bleach.
Commenting on the launch, Guy Swindell, retail director of Parfetts said: “We undertook a root and branch review of the service we provide to the on-trade, and ‘The Local’ is designed to meet their needs in a rapidly evolving sector. We’ve expanded the number of lines and increased availability.”
Parfetts has appointed Chelsie Taylor as a dedicated on-trade advisor to work with customers and ensure the service meets their needs.
