Sugro UK member, Sandea Wholesale, has entered into an agreement to acquire Swastik International (UK).
Founded in 2019 and based in Harrow, Middlesex, Sandea Wholesale operates in the wholesale and distribution sector, specialising in delivering a range of FMCG, cosmetics, toiletries, and OTC products to retailers, independent stores, and businesses across the UK.
To support its expansion plans, Sandea Wholesale has now entered into an agreement to acquire Swastik International, a FMCG wholesaler established in 2011 and based in Harrow, Greater London.
The unified business will operate under the Sandea Wholesale brand, offering an “expanded product portfolio, facilitating enhanced logistical capabilities, and ensuring a deepened commitment to service excellence and customer satisfaction”. The integration process will begin immediately.
Sandea Wholesale stated that the acquisition represents a strategic step in its long-term vision to increase market presence and deliver added value through innovation, operational efficiency, and expanded geographic reach.
Sanjeet Manek, Director at Sandea Wholesale, said: “This acquisition represents an exciting new chapter for both companies. Swastik International has built a strong reputation and loyal customer base. We are thrilled to welcome their team into the Sandea family. Together, we are better positioned to meet the evolving needs of our customers and accelerate our growth plans across the UK and beyond.”
Sugro’s Business Development Manager, Shruti Senapati, commented: “Congratulations to everyone at Sandea Wholesale on this remarkable milestone. This acquisition marks an important step forward in the company’s ongoing growth and development. Leveraging the strengths of both companies will improve their product selection and distribution capabilities, while maintaining a strong emphasis on customer satisfaction and value. It marks a significant advancement, allowing Sandea Wholesale to scale sustainably and extend its UK footprint.”
NAM Implications:
- As always, check for any potential price & terms imbalances…
- …and harmonise fast, if possible.
