Following a recent trial of its Digital Signage Solution with TB Cash & Carry in two depots, buying group Sugro UK is offering the technology to its members’ retail stores.
Several retail stores served by Sugro’s long-standing member – O’Reilly’s Wholesale – are the first to install the system. The group stated that the initiative marked another step forward in “enhancing the shopping experience” and “revolutionising” the way its members and retailers interact with their customers.
Developed in collaboration with digital signage specialist Add Vision, the screens show content such as the latest promotions, special offers, new product developments (NPD), and product information.
Sugro noted that by utilising digital technology, O’Reilly’s Wholesale can deliver “personalised and captivating” content that resonates with customers across their retail stores, fostering loyalty and driving repeat business as well as NPD and core range uptake for their supply partners.
Yulia Petitt, Head of Commercial and Marketing at Sugro UK, commented: “I am absolutely thrilled to move to the next stage of the project with the Digital Signage Solution now being available to retailers via Sugro Members. The digital signage offering will continue to further strengthen the Group Retail Club mechanic via enhanced execution excellence and in-store theatre. It’s a great initiative for both our members and supply partners.
“I have no doubt that the rollout of digital screens in retail stores will lead to increased sales and distribution through compliance and execution.”
Derek O’Reilly, Managing Director of O’Reilly’s Wholesale, added: “This visual tool will be an informative feature in the store demonstrating a range of products available for the consumer to purchase within the shop. It can only be a positive advertising strategy for the retailer to increase their sales.”
