Buying group Sugro UK has announced the roll-out of a digital signage solution for its members following a successful trial with TB Cash & Carry.
In collaboration with digital signage specialist Add Vision, the digital screens aim to enhance the way Sugro members can communicate with their customers and drive sales. The screens will show content such as the latest promotions, special offers, NPD, and product information.
Yulia Petitt, Head of Commercial and Marketing at Sugro, said: “The partnership with Add Vision is a fantastic opportunity for the group to further enhance its digital capability as well as optimise advertising and promotional campaigns. The digital signage offering will further strengthen the Group Retail Club mechanic via enhanced execution excellence and in-store theatre whilst giving suppliers an opportunity to increase sales and distribution though compliance and execution.
“In partnership with our supply partners, we are delighted to be able to offer digital screens to the members of the group free of charge. TB Patel is the first member of the Group to go live with the initiative with more members coming on board within the next few months.”
Sital Patel, Managing Director at TB Cash & Carry, commented: “Sugro UK’s launch of digital screens has been a game-changer for us at TB Cash and Carry. It has significantly enhanced our in-store marketing capabilities, allowing us to engage with customers more effectively and promote our products dynamically. We are very excited about the potential this technology brings to our business.”
NAM Implications:
- Given that customers will have ‘full’ information…
- …this should result in more effective take-up of good promos.
- And adding promo-results via digital signage should add to in-store excitement.
- All depends on speed and timeliness of message…
