Sugro UK, the member-owned buying and marketing group, has revealed that it is diversifying beyond its traditional business model of impulse categories to offer support for catering, alcohol and non-food products to its members.
A rebranding aims to provide an insight into the Sugro values of ‘Strength, Unity, Growth, Reliability and Opportunity’ and reflect the group’s digitalisation and diversification.
Having brought new members and suppliers on board in recent months, Sugro predicts a strong year of growth in 2023. In the first quarter, it achieved an uplift of 31% compared to the same period in 2022.
Sugro UK saw a record attendance at its annual conference and trade show last week, with more than 200 members and suppliers at the event.
Emma Senior, Managing Director of Sugro UK, said: “The timing of our May trade show was perfect to launch the new Sugro branding. Our design team have done a fantastic job in creating a new fresh and modern look and I very much look forward to seeing it come alive in the coming weeks and months on leaflets, our websites, letterheads, etc.”
