Give the wholesale channel the attention and investment it rightly deserves and suppliers will reap the rewards, says FWD chief executive.
Read the full article on the FWD website
NAM Implications:
- 72,000 retail outlets and 330,000 foodservice operations.
- This says it all…
- ….and every one of them a shop window for your brand.
- Unless you prefer the expense, inefficiency and loss of going direct?
- A no-brainer in anyone’s book…
