With the pandemic leading to wholesale and foodservice businesses needing to review the availability and quality of their product content online and in some instances, have an online presence for the first time, Nielsen is offering free access to its Brandbank service.
Wholesalers and foodservice businesses who are yet to work with Nielsen Brandbank will be able to sign up to a full, complimentary licence to the Product Library containing over 445,000 lines in the UK and Ireland. As part of this, wholesalers will have complimentary access to supplier validated, EU1169 compliant product content for 12 months, subject to signing a short form licence.
The company added that there is also an opportunity to discuss the options for automatic distribution of product content via API to save wholesalers time and resources in publishing product content on their e-commerce platforms.
As a result of the offer, wholesalers will no longer have to rely on various third parties to access and/or receive supplier validated product content from Nielsen Brandbank’s database, nor will they have to use time and resource in aggregating their own imagery and data for their product range from suppliers.
Oliver Best, National Wholesale Account Manager at Nielsen Brandbank, commented: “With the changes we have seen happening within the industry and the accelerated importance of B2B and B2B2C e-commerce driven by Covid-19, we believe that access to high quality, supplier validated product content is key for the industry to come through this difficult period and continue to trade successfully in the ‘new normal’.
“By providing 12 months complimentary access to all wholesale and foodservice businesses that do not currently contract with Nielsen Brandbank, we believe that this will give everyone the opportunity to grow or create their e-commerce platform and establish their businesses in the wholesale e-commerce channel. By engaging directly with wholesale and foodservice clients, we can ensure they fully benefit from the complete suite of services we provide to over 260 retailers/wholesalers and 7,000+ manufacturers, globally.”
NAM Implications:
- Great opportunity for Nielsen.
- Great potential benefits for wholesalers and foodservice business.
- i.e. a no-brainer!
