Buying and marketing group Sugro UK has expanded its membership again with the addition of wholesaler and retailer Wisebuys.
The company has been trading since 2020 and now operates out of six locations. Its main office and warehouse are based in Birmingham, supplying independent retailers, hotels, and organised clubs. Wisebuys also operates from five company-owned superstores located in the Southwest, including Bristol, Plymouth and South Wales, offering sales directly to the public.
Director Mark Brian Matthews said: “Since launching the company five years ago, we have seen significant growth and development of the business. Partnering with Sugro UK marks a significant step-change for Wisebuys.
“We are looking forward to engaging directly with new suppliers, building strong long-term business partnerships and seeing the positive effects of those fruitful relationships.”
Sue Hubber, Sugro’s Business Development Manager, added: “We are very excited to welcome Mark and the rest of the Team at Wisebuys, to the Sugro Family. There are some great opportunities for Sugro to support their new initiatives and new supplier connections. It’s great to add to our growing reach across Retail formats. We look forward to seeing Wisebuys build their supplier networks and achieve their new goals.”
NAM Implications:
- Access to additional suppliers and trade initiatives for Wisebuys.
- Extra buying muscle for Sugro.
- Suppliers wishing to optimise Wisebuys connections…
- …in independent retailers, hotels, and organised clubs…
- …might benefit from exploratory discussions.
- Who knows?
